Purchasing on line is easy and quick, that's the good bit but as a massive weird fish fan I cannot use them now as the tShirts are 10 cms shorter than 2016. I was told that they are proudly introducing a 'tall range' to address this and they boasted on line the tall range is 5 cms longer. but that is still 5 cms shorter than their normal range used to be! So no progress at all. All this to save money! I am saddened as the designs are fantastic, my husband is 6ft 5ins and has so many wonderful designs from the old range but frustratingly the latest ones are just too short, so many reviews say the same, but we are now voting with our feet, sorry, your effort to save money has lost you your loyal fan base.